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The Naked Deli

I was approached by The Naked Deli shortly after establishing SG North, as they were looking for a local freelancer to work with to help redesign their WordPress website ahead of the company expansion.

This project wound up being bigger than anticipated. The first step was to install Google Analytics and take a snapshot of how the current site was being used. We discovered that around 75% of traffic was originating from mobile devices, and that the current website didn’t really do a great job of displaying the information people were looking for – mainly the menu pages – on those platforms.

The finished website now works correctly across all devices and displays the most popular information front and centre on the homepage. In the week immediately after the relaunch unique page views increased by 21% and the bounce rate dropped from 37% to 28%.

Does your digital storefront look this good?

I can work with any businesses who sell products online to create an effective store that customers will love.